Alan Trachtenberg. The Incorporation of America: Culture and Society in the Gilded Age. (American Century Series.) New York: Hill and Wang. Reviewed Work(s): The Incorporation of America: Culture and Society in the Gilded Age. by Alan Trachtenberg. Review by: Helen Lefkowitz Horowitz. Source: . A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. Alan Trachtenberg presents a.

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A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. A incorporaation examination of the roots of corporate culture, newly revised and updated for the twenty first century Alan Trachtenberg presents a balanced analysis of the expansion of capitalist power in the last third of the nineteenth amerkca and the cultural changes it brought in its wake. An interesting incorpogation of the factors which contributes to the transformation of the United States during the latter part of the 19th century.

The untamed West was a symbol of American values, Thomas Jefferson’s agrarian ideal, and the rugged individualism that the frontier encouraged. Incorporation also institutionalized knowledge and fragmented it through specialization. Please provide an email address. Trachtenberg here links his work directly with Robert Aln influential work The Search for Order by noting the status anxiety that motivated the middle class.

These attempts were connected to evangelicalism and a genuine desire to protect citizens. A fascinating look at the role that incorporation has had on the politics and culture of America. My favorite chapters if you want to cherry-pick, and I think you should were the ones on the railroad and westward expansion and the chapter on the politics of culture. His use of novels, poetry, popular journalism, and other sources is particularly inspired.

A variety of cultural responses ensued. The work is still incredibly valuable, incorporatjon only in its interpretation of massive change ripe with inherent tension, but it is also useful for its methodological approach that examines cultural artifacts to determine a generally unspoken societal zeitgeist.

The Incorporation of America: Culture and Society in the Gilded Age by Alan Trachtenberg

Finally, it demonstrates how incorporation and the rise of corporate culture changed the way Americans viewed themselves, their country, and their world. Be the first to discover new talent! Dec 19, Greg Akins off it liked it. Trachtenberg looks at the shifting ijcorporation meaning within the American view of labour the ways in which the pre Republican ideal of “free labour”, the ideal of the autonomous skilled labourer who would one day be a proprietor and a rrachtenberg owner was replace A classic look at the changes in American society during the s the years of Twain’s “Gilded Age”, the the years of railway expansion and labour violence and the emergence of the corporation as a key feature of the American economy.


Culture and Society in the Gilded Age.

The Incorporation of America – Alan Trachtenberg – Google Books

incorporaton These forces competed to define the type of nation that America was and should be moving forward. References to this book Reconstructing Womanhood: Trying to analyze the ways in which America became the nation it is today.

Westward expansion, mechanization, the separation of labor and capital and the emergence of three classes – working, middle, and elite; the rise of the metropolis; political change and the emergence of parties of reform and protest; and the literature and the evolution of realism in fiction. For this alone, the book is massively ambitions and, due to Trachtenberg’s scholarship, quite successful.

But more than a half century after their deaths, the battle over the American identity and future would be fought again and this time Jefferson would lose by proxy. Trachtenberg also illustrates how the broader uncertainty and upheaval of social, political, and economic relations manifested itself in popular culture.

With politics becoming increasingly tracytenberg to business interests, populism gained ameriac, especially in rural areas. By the ‘s, then, the Indian had been incorporated into America no longer simply as ‘savage,’ a fantasy object of ambivalent romantic identification or racial hatred, but as ‘lowest order,’ outcast and pariah who represented the fate of all those who do not work, do not own, do not prefer the benefits of ttachtenberg status within the hierarchies of modern institutions to the prerogatives of freedom and tdachtenberg autonomy” Stephanie rated it really liked it Jan 28, Kudos to you Amazon.

Like there’s a lot of mentioning of the fight over who’s going to the architect of the Chicago World’s Fair. John Tomsich; Alan Trachtenberg. Return to Book Page. The department store as “a pedagogy americaa modernity” that “present[ed] goods as if they represented something more than themselves” and “sold along with goods lessons in modern living” It is this last observation, which Trachtenberg describes via his incredible analysis of the “White City” at the Chicago World’s Fair, that I found most revelatory.


Incorporatipn book illuminates the major cultural cleavages of a tumultuous age. The book includes a variety of interesting and valuable insights. The end result was significant changes in the distribution of knowledge and mechanized mode of thought. Close mobile search trqchtenberg Article navigation.

There’s definitely has a lot material here if Trachtenberg gets kind smerica lost here. You could not be signed in. Be the first to ask a question about The Incorporation of America.

The book begins by looking at a number of myths that arose in the wake of the incorportion of business. But another part of the message was precisely to keep that alliance aloof, not so much hidden and disguised but above reproach, beyond criticism. He is also quick to draw attention to the very tangible effects of a technological boom on societal structures.


If I ever research or write about any of the topics Trachtenberg addresses, the extensive and updated bibliographic essay at the back of the book will be an excellent source for discovering secondary literature. The ills of the Gilded Age seem familiar: Chapter 4 explores the role of the city in further entrenching American incorporation.

While a touch dry at moments, and oddly organized, Trachtenberg gives a nuanced, in-depth look at the culture and ideas of the early decades of 20th century America. Myths about the virtue allan productivity and progress and incorportaion relations with mechanization obscured the evils of the reality of rapid mechanization and incorporation, including such un-American features as increased social stratification and decreased individual autonomy.

Thanks for telling us about the problem. Culture and Society in the Gilded Age American century series. This conflict gave rise to the idea of the collective voice; the corporation spoke as a voice which evaded liability in contrast with the unions, whose culture developed as a conscious alternative to the culture of competitive individualism, of acquisitiveness and segregation.