Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.
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Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy! Amazon Restaurants Food delivery from local restaurants.
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Advertising Management – Rajeev Batra, John G. Myers, David A. Aaker – Google Books
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Advertising Management, 4th Edition
Get fast, free shipping with Amazon Prime. Amazon Renewed Refurbished products with a warranty. Top Reviews Most recent Top Reviews. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making, and control.
Page 1 of 1 Start over Page 1 of 1. Signed out You have successfully signed out and will be required to sign back in should you need to download more resources. If You’re an Educator Download instructor resources Additional order info. The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. There was a problem filtering reviews right now.
Advertising Management – Batra Myers & Aaker – Google Books
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Username Password Forgot your username or password? I recommend it for anyone with the least interest in marketing. Advertising Management, 4th Edition. English Choose a language for shopping. If you are a seller for this product, would you like to suggest updates through seller support? East Dane Designer Men’s Fashion. Amazon Rapids Fun stories for kids on the go.
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